Skip to main content

Website Redesign- A Little Research Goes A Long Way

Website Redesign- A Little Research Goes A Long Way
If you haven't redesigned your website yet, then you are missing out on several opportunities. However you need not fret, for the following tips will most definitely help you with all your online business endeavors:

Firstly, you have to define your strategic goals and business requirements:Never embark on a website redesign mission,just to keep up with the neighbors or your virtual competitors. The bottom line, is that you need to come up with a quantifiable goal, if you want to redesign your online commercial or business store front.

A web manager,Andrea Arbogast, recently said that, “there is usually a very concrete reason for taking on a redesign, and being able to articulate it easily has saved me a lot of grief,"

Next, you must do your home work at any cost: Would you renovate your house, without thinking about the needs of your family members. So you ought to do your home before really jumping head first, into any redesigning project. So take time to study the needs and requirements of your target audience.. Conduct online surveys, usability tests and face to face interviews.

A famous web director,Michael Dame, recently said that, "We interviewed members of our primary audiences-students, faculty, staff, parents, and alumni-to find out how they use the university's website”. He went on to say that, “our findings informed later decisions regarding site architecture, navigation, and design."

Comments